When I founded RAS Associates, LLC in 1987, I made a promise never to sacrifice our clients' interest in favor of short term gain. Integrity is our core principle and guiding light. Client satisfaction is our ultimate reward.
We enjoy our work and this unique opportunity that each client lays at our doorstep. You may be a Fortune 500 company that needs support with national branding. You may be a start-up company struggling to launch your business. Whatever your position in the marketplace, we promise to exert our best efforts on your behalf and go the distance to keep you as a client for life.
Selecting the public relations firm that's right for you can be daunting. Where do you even start? We understand this, and we stand ready to answer your questions, offer creative and functional strategies to improve your position in the industry, and work with you as a team to get the results you want. We work hard to deliver everything we promise and more than you expect. In short, we want to earn your trust and build a relationship that will grow along with your company.
Bob Schiers, President & Founder
One size does not fit all. We do not give boilerplate answers, and we cringe at cookie cutter campaigns. This means you are the key component to success... we work with you to develop and implement strategy; we highlight the benefits and likely drawbacks of alternative strategies; and we ask lots of questions. You then decide what is best for you.
The more we dig, the more cohesive and targeted a campaign we can develop. We are, however, always mindful of your budget, and we work with you to implement campaigns that respect the constraints you set. We don’t spend just to spend, we spend to impact. While we are experts at all the services listed below, not all of them may be right for you. We will help you figure out which options offer the best return, and we will suggest combining various services that can work in concert to multiply the return on your investment.
We specialize in total communication, with a wide range of services that include:
Our Public Relations programs are based on mutually-developed marketing plans designed to meet your organization's strategic goals. We also recommend research before and after a defined project to evaluate results and gauge the return on your investment.
We offer a wide range of research methods, including customer focus panels and employee attitude queries.
Fees for these services are tailored to meet your budget. We give estimates for research in advance.
We strive to provide results in a professional, timely, cost-effective and measurable manner. We offer our services on both an hourly and per-project basis. And, based on the type of contractual arrangements made, we can provide clients with category exclusivity or non-compete protection within our client roster.
We adhere to a strict client/agency confidentiality code and will never (within the bounds of law and industry-wide accepted standards of practice) divulge client information to outside entities without your express consent.
We invoice on strict 30-day net terms. We bill our clients for usual and customary expenses including mileage, tolls, telephone, and other normal charges related to servicing your account. Prompt payment of fees ensures a healthy, productive working relationship. Failure to pay service fees may result in termination of work in progress or our business relationship as a whole.
In fact, RAS Associates has been on the winning team of clients receiving five Silver Anvil Awards - 1997, 1999, 2002, 2007, 2008 - from the Public Relations Society of America (PRSA) for developing some of the most effective public relations and marketing programs in the nation. The Silver Anvil Award is the PRSA's single highest honor for excellence in public relations. Below are just a few of the major Public Relations awards RAS Associates has received:
As experts in each market, members provide clients who utilize PRConsultants Group (PRCG) with personalized service and strength and reach of a national agency. Each PRCG member is a seasoned professional who knows his or her market better than an agency that has no local presence.
PRConsultants Group has members in every major US Market and nearly every state in the country. PRCG provides clients with a wide range of services including retail, entertainment, real estate, business-to-business, tourism, health care, professional services, and finance. 7-Eleven Inc., Barnes & Noble, and Cold Stone Creamery are just a few of the national clients that have successfully utilized member services.
We are unique. PRConsultants Group is a collaborative made up of nearly 50 senior-level PR experts in every major U.S. market, working together since 1992.
We know each other. Members all have small to mid-sized public relations and marketing agencies, and often collaborate on programs that require PR in multiple markets. We tap into each other’s expertise, helping with ideation and troubleshooting and as subject matter experts.
We know our markets. All top 50 ADIs - inside out as locals because we ARE locals.
We know our stuff. We have backgrounds in the media, with top PR agencies, large corporations and major non-profits. That means that we do our research, we have tried-and-true systems and reporting processes, and a track record of success.
RAS Associates is a charter member of the PRConsultants Group.
RAS Associates, LLC founder and owner Bob Schiers has more than 30 years experience in the communications industry, and has received dozens of PR and communications awards ranging from investigative news reporting to feature writing for local and regional publications and national advertising campaigns. RAS Associates, LLC is a charter member of the PRConsultants Group, a nationwide affiliation of public relations professionals.
Dennis administers projects for a number of clients, responsible for senior account management, special events planning, writing, and media relations. He also oversees the creative direction of RAS Associates, and provides clients with graphic arts and video production support in visual communications, digital photography, web design, and dynamic presentations. He holds a BA in Humanities from The College of New Jersey.
Dana Swinney is a Public Relations Consultant with pitch perfect skills that make the media want to cover your story. Dana has worked in the Public Relations/Marketing field since 2001, and in 2006, started a business as a freelance PR professional. She has a Bachelor’s Degree in Communications (2001) and earned her Masters Degree in Organizational Communication and Leadership in 2006 from Marist College in Poughkeepsie, NY.
Jon Praet is a professional writer who has served as the 'writer in residence' for every organization he's been involved with throughout his 30 year career. Jon is also the founder of WritingHelp.com, providing copywriting and promotional support for businesses, including feature articles, white papers, website text, and case studies. Jon served as a U.S. Naval Officer for 7 years, and is a graduate of the Wharton School of Finance and Georgetown University Law Center.
1706 Cottage St.
PO Box 235
Hainesport, NJ 08036